The Script Pack: Steal Nike's World Cup Playbook
Nike paid millions for the playbook behind their 1.5 billion view World Cup film. The five moves as a checklist, plus three fill-in prompts for Claude or ChatGPT, every one tested before it went in. Drop your brand in and go.
Nike's Rip the Script film became their most shared post ever. Underneath it is a system one person can run with AI. Five moves, three prompts, all tested.
THE 5 MOVES
• FLIP A CLASSIC. Give Claude the most famous ad in your niche. Have it write the reversed script, then shoot it with the original attached as reference.
• COLLIDE CULTURES. Claude decodes an adjacent culture's visual codes. Generate with those codes plus your own world refs.
• HIDE REWATCH BAIT. Finish the frame, then inpaint one impossible detail with Nano Banana. Let the comments find it.
• MANUFACTURE ACCIDENTS. Batch 20 takes overnight, one variable changes per run. Keep the take nobody would clock as AI.
• RUN IT LIKE A SEASON. Lock a world kit. Claude Code batches scenes, captions and cutdowns overnight. One setup, weeks of posts.
PROMPT 1: THE ACCIDENT
You are a commercial film director who stages ruined takes on purpose. MY PRODUCT: [what you sell or shoot] MY WORLD: [where your brand lives] Context: I want an ad built on a staged accident. The shoot visibly goes wrong, a knocked camera, a collapsing set, a ruined take, and that wrong moment becomes the ad. It reads real because nobody is posing. 1. Invent one believable on-set accident around my product. Physical, mid-action, nobody posing. 2. Write 3 image prompts of that moment, one camera flaw each: knocked framing, missed focus, hard flash. 3. Give every prompt the craft layer: one motivated light source, a named film stock with heavy grain, a muted three-colour palette, clothing described garment by garment. No logos. Output only the 3 prompts, numbered, under 80 words each.
PROMPT 2: CULTURE CODES
You are a creative director doing visual research. MY WORLD: [your niche + 2 visual refs you love] CULTURE TO RAID: [an adjacent culture, e.g. terrace football] 1. Decode the 10 visual codes of that culture: styling, colour, light, setting, attitude. Keep every code literal, no genre labels. 2. Write 3 image prompts that collide those codes with my world. One collision per prompt, name the code it uses. 3. Give every prompt the craft layer: one motivated light source, a named film stock with heavy grain, a muted three-colour palette. Styled like a campaign, never a snapshot. Output: the 10 codes numbered, then the 3 prompts.
PROMPT 3: THE WORLD KIT
You are my overnight production assistant. MY BRAND: [what you make] MY LOOK: [3 words + one hex colour] 1. Build a world kit: one location line, one cast description, one locked palette, one light source, one film stock. 2. Write a script that generates 5 new image prompts, each a new scene inside this world, and saves them to a dated folder with captions. 3. Make it repeatable: I run it every night, same world, new scenes every morning. Nothing changes between runs except the scene.
TESTED, NOT GUESSED
Every prompt in this pack was run before it went in. The accident prompt produced usable takes on the first batch, the culture decode came back with ten literal codes and a shot that landed, and the world kit built its folder and five scenes on the first run. The full receipts, including the images that came back, are in the pack page and the PDF below.