← Waviboy / Free resources Framia bonus · 5 prompts + the route planner

The 20
Ad System

One finished ad. Four audiences. Five routes each. Build the next campaign around what already works, with the same product and a visual language that holds together.

Open Framia ↗Get the prompts ↓

Here’s the bonus from the reel: five reusable prompts, a filled 20-route headphones example and a blank planner for your own campaign. Start with an ad you want to build on. The prompts turn the workflow into something you can use with your own product.

4Audience branches
5Routes per audience
20Connected directions

The three moves

Lock what staysAdd your finished ad and a clean product reference. Confirm the product details, lighting, palette and texture before building variations.
Plan what changesCreate four audience branches with five routes each. Give every route one main creative change, such as the opening image, action, location or camera move.
Approve, then expandStart with one still per audience. Approve those, build out the routes, then animate them. Check each clip against the original before calling the batch finished.

Paste these in order, replacing the bracketed details. Keep the original ad and product reference attached to the project as you work.

01 / Lock the original

framia · start here
Use the attached finished ad as the starting point for a connected campaign. Use the clean product reference to check the product itself.

Brand / product: [NAME]
Campaign message: [ONE SENTENCE]
Approved claims: [CLAIMS, OR NONE]
Format: [ASPECT RATIO + DURATION]

Analyse the ad and write a short campaign reference covering:
1. Product shape, proportions, colour, materials and logo placement.
2. Palette, lighting, contrast, texture and camera language.
3. Pacing, tone and the product's role in the scene.
4. What must stay consistent in every variation.
5. What can change: audience, cast, location, action or opening hook.

Separate what you can actually observe from anything you need me to confirm. Do not invent product features, claims or unseen details.

Show me the reference for approval before creating variations.
Attach your ad + a clean product reference

↳ The product is the anchor

Be precise about what stays. “Same vibe” will not tell the model which earcup shape, finish or lighting decision matters. Approve this reference before making the branches.

02 / Plan the 20 routes

framia · four × five
Use the approved campaign reference to plan four audience branches, with five distinct creative routes under each.

Audience A: [WHO + LISTENING / USE CONTEXT]
Audience B: [WHO + LISTENING / USE CONTEXT]
Audience C: [WHO + LISTENING / USE CONTEXT]
Audience D: [WHO + LISTENING / USE CONTEXT]

Give each audience a specific setting and reason the product belongs there. Keep the same product, campaign message and visual rules across all four.

For each route, choose one main creative change: the opening image, action, camera move, location or ending. Keep the other decisions steady enough to compare.

Return 20 rows, numbered A1-A5, B1-B5, C1-C5 and D1-D5. Include: audience, route name, opening image, action, main change and what stays locked.

Keep hooks visual. Only use product claims from the approved list. Show me the complete plan first; do not generate the 20 videos yet.
Review the plan before generating

↳ Four audiences are four contexts

“Young people” is too broad to direct a scene. “A student leaving the library after dark” gives you a person, place and moment to work with. The headphones example below shows the difference.

03 / Build one branch

framia · approved route to frame
Build route [ROUTE ID] from the approved plan as a branch connected to the original ad in this Framia project.

Audience / context: [AUDIENCE]
Opening image: [FIRST FRAME]
Action: [ONE CLEAR ACTION]
Main change from the original: [THE CHANGE]
Aspect ratio: [RATIO]

Use the approved campaign reference and the same product reference. Preserve the product's shape, proportions, colour, materials and logo placement. Keep the campaign's lighting, palette and image texture.

Create the opening still first. Keep the product clearly readable and physically plausible on the person or in the scene. Do not add unapproved text, offers or product features.

Show me that still for review before animating. If you cannot connect the branch directly, tell me which references to attach to the new node.
Start with one route per audience

↳ Approve four before making twenty

Check one opening still from each audience branch. If the product has already drifted in the still, fix that before spending credits on motion. Then work through the remaining routes.

04 / Direct the motion

video node · approved still attached
Animate the attached approved opening still as one continuous shot.

Subject action: [ONE SPECIFIC ACTION]
Camera: [ONE MOVE, OR LOCKED OFF]
End frame: [WHERE THE SHOT FINISHES]
Sound direction, if supported: [SOUND, OR NONE]

Keep the product recognisable throughout: the same geometry, colour, materials and logo placement. Preserve the approved cast, wardrobe, lighting, palette and texture.

Use natural movement and believable contact between the product, hands and body. No product morphing, extra objects, surprise cuts, new lettering or added claims.

Do not change the setting or introduce another creative direction. This shot belongs to route [ROUTE ID].
Set model, duration and ratio in the tool

↳ The settings from the reel

The reel shows Seedance 2.5 inside Framia. Choose the video model available in your account, then set the duration and aspect ratio in its controls. Keep them consistent across the batch. A prompt alone does not set every tool option.

05 / Repair the drift

framia · one fix at a time
Compare route [ROUTE ID] with the original ad, approved campaign reference and clean product reference.

The issue I can see is: [SPECIFIC DIFFERENCE]
The result should be: [SPECIFIC CORRECTION]

Change only what is needed to fix that issue. Preserve everything already approved: composition, cast, wardrobe, product placement, lighting, palette, texture and camera direction.

Do not reinterpret the entire campaign. Return one revised version and briefly state what changed. If the fix needs a new source still, ask for that before another video generation.
Name the visible fault

↳ Check the sequence, not just the thumbnail

Look at the start, middle and end of every clip. Check the product, hands, logo, lighting and any claim or text. Keep an approved version before trying a repair, so a weaker revision does not become your new reference.

The bonus / 20 routes, mapped

A headphones example to show how the plan works. These are starter ideas to adapt, rather than a transcript of the branches in the reel. Every route uses the same product reference and approved visual rules.

ACity commuters

The moments between home and work.

  1. A1 / Platform pauseThey put on the headphones as the train enters the background.
  2. A2 / Rainy ferryThe listener turns towards the moving shoreline.
  3. A3 / Crossing lightsA side tracking shot follows their first steps when the signal changes.
  4. A4 / Escalator riseThe escalator carries them into the wider station.
  5. A5 / Home stretchThey lift one earcup as they reach for their keys.

BMusic makers

Listening as part of making something.

  1. B1 / Before the takeThey settle the headphones over their ears before starting.
  2. B2 / Record shopThey pull out one sleeve and look at its cover.
  3. B3 / At the deskA slow push follows a hand picking them up.
  4. B4 / Rehearsal roomThe camera pulls back to reveal the rehearsal space.
  5. B5 / Session finishedThey set the headphones carefully beside the notebook.

CStudents

The spaces around a study day.

  1. C1 / Start the sessionThey place the headphones on before turning the first page.
  2. C2 / Campus stepsThey look up as someone passes through the background.
  3. C3 / Window seatA slow sideways move reveals the headphones in profile.
  4. C4 / Between lecturesThe camera pulls back to reveal the campus courtyard.
  5. C5 / Last pageThey close the book and lift the headphones off.

DWeekend wanderers

Small journeys without a timetable.

  1. D1 / Out the doorThey put on the headphones and step outside.
  2. D2 / Coastal stopThey turn from the path towards the water.
  3. D3 / Market walkA tracking shot stays level with the headphones.
  4. D4 / Park benchThe camera widens to show an open park around the bench.
  5. D5 / Ride homeThey rest a hand on the window ledge as the city passes.
Download the example ↓Get the blank planner ↓All five prompts (.txt) ↓

The planners open in Excel or Google Sheets. Keep the route IDs, add your reference or canvas node, and move each row through Idea → Still approved → Video review → Approved. Twenty planned routes still need your review before they become twenty finished ads.

Before you call it done

Keep the system for the next 20

Save the original, approved product reference, campaign rules and best branches together. For the next batch, change the audience or creative question. Keep the decisions that already hold the campaign together.