Logo animations a studio would charge thousands for.Logo animations
a studio would charge
thousands for.

Claude · with the invideo Editor connected · logo and paper attached

In my invideo editor, make a new timeline called [brand] logo, 1080 x 1350 at 30 fps. Put the paper scan I attached on the bottom track for the whole length. That's the background, never a flat colour. Draw my logo on top as vector shapes, not an image, in [ink colour]. Then add an ink effect so it looks printed onto that paper: the paper grain shows through the colour and the edges break up very slightly. Keep everything flat. No shadows, no glow, no 3D.

Claude · same chat

Now animate it, 3 seconds long. Start on empty paper. A small dot appears in the centre, then grows and changes shape into my logo mark: the outline itself morphs, it never fades in or scales up as a whole. Let it overshoot a little and settle. Then the wordmark slides out from behind the mark. Nothing fades in anywhere. Hold the final frame for one second.

Claude · same chat

Now make it move at 15 frames a second. Keep the timeline at 30 fps, but hold every pose for two frames using hold keyframes instead of smooth easing. Give the outline a tiny wobble that changes on every new pose, so no two drawings are exactly the same. It should feel drawn by hand, not rendered.

Claude · with the invideo Editor connected · logo mark and paper scan attached

In my invideo editor, build an 80s TV-ident logo animation on a new timeline: 1080 x 1350, 30 fps, 308 frames (10.27s). Keep my logo as real vector shapes and draw all the light with one custom shader, so I can edit everything later. Use these tracks: V1, background: the dark paper scan I attached at 20% opacity over black, so it reads as warm black with a little texture. V2, the mark: my logo mark as one vector path in a square shape clip, filled pure red (#FF0000). The red is a code the shader reads and never shows. Key its outline on every even frame and hold each key through the odd one: from 1.9s a 16-point star, from 2.9 to 3.2s the star melts into a round disc, from 3.2 to 3.8s the disc pinches into my mark. Give all three outlines the same number of points (64 works), matched in order from the top, so it truly morphs and never fades or scales in. In invideo, shape curve handles are absolute positions, not offsets. V3, the wordmark: my brand name [your brand name] as vector letter paths, filled pure green (#00FF00), another code. Letters with holes (a, b, o) need a hairline cut into the hole, or one shape per letter. Fade it on with hold keys from 7.6 to 8.1s. V5, the light: one adjustment clip over the whole timeline with a custom GLSL effect called Spark light. It reads the red and green codes from the layers below as coverage and paints every pixel itself: the beams, the red front, a burgundy disc behind the mark, 16 sunburst wedges, a thin ring, soft bloom at several sizes, a gentle tone curve, flicker, film grain and the odd dust speck. Clamp colour to 0 to 1 before the tone curve. Give it colour controls (light, red light, cream, burgundy, amber), Glow, Grain and Ring width, a Beat lane with just two linear keys (0 at the start, 10.27 at the end) that drives all the timing, a Flicker lane, and an On twos switch that holds every drawing for two frames. The shader must use the exact same turn, scale and slide curves as the mark's keys, so the light never drifts off the shape. Layout: the mark starts centred. The ring hugs it, with the mark's tips just inside the ring (tips at 88% of the ring radius). The disc sits inside the ring at about 85% of its radius. The wedges run from 1.1x to 2.3x the ring radius. Timing: 0 to 0.6s black. 0.6 to 1.4s eight thin beams of cream light streak in from off-frame, clockwise, one every 2 to 4 frames, each overshooting the centre into a short spoke and thinning as it lands. 0.6 to 5.0s the burst turns 55 degrees, easing out to a stop. 1.5 to 3.0s the light reddens from the tips inward and red fills between the spokes into a star. 2.7 to 5.0s the ring forms and shrinks inward, red turning cream. 3.3 to 4.9s the mark whitens from its centre outward, red to amber to cream, on the burgundy disc. 5.9 to 7.5s, still centred, the 16 red wedges bloom in around the emblem together, soft then sharp. 7.5 to 8.0s the wedges, ring and disc fold into the mark and disappear, while the mark slides left and the wordmark lights up to its right. The end is the plain glowing lockup, mark plus wordmark, about 70% of the frame wide and centred. Hold to 9.3s, then fade to black by 10.1s. Colours if I don't give you mine: cream light #F3E3A8, red #D8210D, burgundy #571F25 (keep it deep, not pink), amber #EB8542. When it's built, play it back and check: the beams meet the exact centre of the mark, the star really morphs into the mark, the red and green codes never show, it ends on the clean lockup with no wedges, and the motion steps on twos.